What’s The Big Idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s The Big Idea is a must have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand or organization of any kind.

This book purchase comes signed by the author with a personalized message.