The Story:
I had the amazing opportunity of leading all creative efforts for Hyundai’s NFL partnership, including activating several Super Bowl experiences. For Super Bowl 53 in Atlanta, we created Fam Jam, a family friendly carnival-style experience where guests could explore Hyundai vehicles while enjoying some fun football experiences. In addition, we also developed a concept to celebrate Black History Month (Super Bowl happens in February) which featured live panels and activities with legendary and up and coming African American celebrities and tastemakers. Check out the video and thumbnails below.
