The Story:
Rolling With The Rookies presented by Hyundai was a 360 degree campaign highlighting Hyundai’s partnership with the NFL. At the heart of the campaign was an online content series that documented the stories of four star college players who were destined to be drafted. The series made parallels to the players journeys and Hyundai’s positioning of Better Drives Us. The experiential component of the campaign was a museum quality activation at the NFL Draft in Philadelphia that paid homage to the four star players, complete with memorabilia and artifacts from their young football careers.
