The Story:
Coachella is a very controlled environment in terms of brand presence. We had to be very clever in creating an experience that allowed us to market Hyundai cars in a way that was authentic and relevant to the Coachella experience.The Hyundai Base Camp at Coachella was an oasis in the dessert, providing campers with a cool place to cool off, recharge and make music of their own all courtesy of Hyundai.
