The Story:
The Healthcare sector is becoming more competitive each year and brands are looking to Sports Marketing to break through the clutter. This was the case with client Dignity Health. Using the business and strategic side of my brain, I lead the identification, negotiation and execution of a naming rights and sponsorship deal with AEG and the LA Galaxy. When the eight-figure deal was done, the Stub Hub Center in Carson California transformed into Dignity Health Sports Park and Dignity Health was named the official healthcare partner of the LA Galaxy! The next phase of the project was executing the sponsorship which included onsite activation, half-time stunts and more. The team and I developed a concept called the Dignity Health Humankindness Zone where fans were encouraged to express their own kindness through activities and fun games.
