The Story:
Cailler Chocolate is a 200 year old premium chocolate brand that was virtually unknown to the world outside of Switzerland. The Nestle brand was looking for an experiential marketing solution to support a global rollout of its products, ultimately driving consumer sampling, word of mouth and earned media.Advantage created an experiential strategy to drive consumer engagement and generate media buzz through the design of two unique experiences deployed in three high traffic locations: Grand Central Station in New York City, The Munich Airport Center, and The Southbank in London. The multi-day events in each market included painstakingly detailed environments that immersed consumers in the premium brand while sampling raw ingredients and delicious chocolate bon bons. The multi-sensory experiences also paid homage to the rich history of Cailler and its commitment to “the art of chocolate making” through museum style graphics and engagements.
