The Story:
Hyundai's Veloster is the perfect vehicle for Gen Y. So we created a partnership with Red Bull and activated at their signature Flugtag Events to introduce this highly coveted audience to the Hyundai Veloster. The Veloster Hangar was a 180 degree time splice social media photo op that allowed guests to virtually create a Flugtag flight. In addition to the onsite experience we also created a series of web videos that followed Hyundai's Flugtag team's journey to the big day.
